For comparison, 2017’s Wonder Woman came in nine minutes shorter at 2 hours and 21 minutes, while only Batman v Superman: Dawn of Justice ran for longer (152 minutes in its theatrical form and 183 minutes for its Ultimate Edition). That will change however with the arrival of Zack Snyder’s Justice League, which will initially be released in four parts on HBO Max next year before being combined into a single four-hour movie.
And as for whether Warner Bros. expects Wonder Woman 1984 to hold its currently scheduled October date, a final decision will likely come once Tenet’s numbers are in this weekend, but studio executive Ann Sarnoff seemingly ruled out a Mulan-style shift to PVOD, telling THR that: “Certain movies deserve to be on the big screen. My belief is Wonder Woman is one of those.”
It’s like going to graduate school, but they’re writing the curriculum as you’re doing it,” explained Mulan producer, Jason T. Reed.
The live-action adaptation of Disney’s 1998 animated film of the same name, based on the Chinese folklore, has finally been released after multiple release date changes and shifts in the platform.
“To be perfectly honest, there’s a bit of disappointment when you set out to make a movie, everybody delivered in every category, and then the conversation becomes about the business model, the distribution approach, and the history that you’re part of, as opposed to the creative achievement of the movie,” he mused. “That said, if you’re going to change it up and be in the middle of a new sort of trend, you’ve got to step up and change it up. In the industry, it’s pretty interesting to be on the inside and see the differences in marketing approach, the differences in how the communication strategy works, and how you connect with audiences and how audiences respond to the movie in different formats.”
Mulan has been released on Disney+ via the new Premier Access model for an additional $29.99 fee on top of the standard subscription. Once purchased, the audience can watch it as many times as they want. Alternatively, they can wait under December to watch it when it will be included as part of the subscription.
Does this mean Mulan will never get a theatrical release in the US?
“Hopefully not,” Reed hoped. “I’m excited for audiences to get to see it on a big screen. When we approached Disney, we wanted to make an epic movie under the Disney brand. I think the movie’s strength is the personal journey and the emotional connection that Mulan makes, particularly with her family. So we’re in a privileged position in that, even though families will be watching it on a smaller screen, our greatest asset is still going to be highlighted. On some of these movies I’ve worked on, if you’re not seeing the spectacle, it’s not a movie you have to run out and see. With Mulan, the spectacle is a great add on to what is fundamentally an emotional journey. So I think that that’s helps us in this situation.”
What about the Premier Access price point? With a reported budget of $200 million, Disney needs to make money, but audiences will also be seeking value for money.
“I don’t want to be a shill for the Walt Disney Company, but personally having two young children, we have certainly got a ton of value out of Disney Plus streaming platform as it is. It’s a very deep catalog. In our house, I confess, Daddy drove the subscription because of The Mandalorian,” Reed confessed. “I think that proved in itself that a lot of these streaming services create a lot of value relative to their price point. I think that this new $30 premium VOD model is really interesting. If you and your date go to the movies, it will cost you more than that. You’ve got your tickets, concessions, parking, and whatever it is, maybe you had to get a babysitter. That’s a fairly significant outlay for a night. If you’re a family, it will cost even more than the $30 each time you want to see it in the theater.”
The 57-year-old Chinese actor Jet Li’s name has become synonymous with martial arts. But, Jet Li is a man of many talents. Not only is he a martial arts champion but also one of the most well-known Chinese actors and film producers. Li has starred in many non-Chinese films as well.
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