Interaction to the interested customer has several benefits for modern businesses. Any marketeer would argue that a decent binding of customers to a product is the main part but this is only half of the story. If you have an innovative product, the most important fact of social interaction is the possible feedback you can acquire to further improve it.
As of today, Windel Bendel is available on facebook, google+ and twitter. Every employee believes that this is a big step forward for the firm situated near Leipzig, Germany. The company is specialized in cloth nappies which also gives Windel Bendel its name: The term “Stoffwindeln” stands for cloth nappies and nappies are translated as “Windeln”, singular “Windel” and Bendel is the name of the family. Since the family is drawn together from a different countries, the website is available in different languages, including, of course, German, English and French.
So, what is so special about the firm that makes it worth speaking about it? There are already big companies selling an enormous amount of nappies each day making a huge amount of money. Those guys can’t be wrong, can they? Yes, they can. The problem with throw-away nappies is manifold. First of all, they are waste. A huge amount of waste, roughly 400 thousand tons each year – just in Germany. Furthermore, throw-away nappies are not any kind of waste, they are ridiculously long-lived. Did you know that it takes roughly 500 years until usual nappies are fully decomposed? But being realistic, if you ask a mother what she should use for her baby, she will most likely not think of a sustainable diaper.
So the main challenge for a truly reusable nappy, as cloth nappies are, is of course to convince the mothers. Luckily, that is quite easy. Cloth diapers are much more breathable than their throw-away counterparts. This is very good for the infants as the skin is much more unlikely to get irritated. Often the turning point for young mothers, is fact that the child gets dry much faster. The reason is that throw-away nappies bind liquids chemically. Have you ever tried to squeeze such a nappy? There is simply no liquid coming out. This makes children forget about their urination and thus much more comfortable than with a cloth nappies that are extremely absorptive but where the children still can relate their actions to their “situation”. Shortly speaking, this results in a faster learning process of the baby to control its body functions. In addition, and this is often the turning point for fathers, cloth nappies are much cheaper on the long run since they can be reused. Savings per child are in the order of 800 Euros. To summarize, cloth nappies are sustainable, better for the child and cheaper.
The cloth nappies of Windel Bendel are their own development. Taking her experience from raising two children, Christine Bendel, head of the company, she designed with the help of engineers a product that stands out of the usual cloth nappies. Windel Bendel’s nappies are characterized by high absorbency, perfect fit and leakage protection, an easy-to-use system, short drying time and long durability. On the firm’s homepage, they state that “The most important for me is the health of babies and the protection of our environment.” – an absolutely responsible and modern way which should act as a role model also for the big companies. In this sense, the step towards the social media was not only logical but also necessary for a generally more sustainable baby supply.
In order to know more about Windel Bendel as well as the services that the firm is offering, kindly visit their innovative website at https://www.windel-bendel.de.