The discussion regarding whether Adobe Flash may be utilized and executed without losing SEO-friendly content is simply an expansion of some other argument: whether search engines or SEO prospective buyers ought to be the focus of professional marketers.
Is search engine marketing your focus?
As it pertains to determining whether advertising efforts should be focused on search engines or prospective buyers, most marketers will immediately agree that promotion attempts should clearly be focused on prospective buyers. Nevertheless, you’re a lot more likely to locate hundreds of search engine marketing tricks online and not quite as many audience promotion tricks, which suggests that in reality, marketers are focused on meeting the desire of search engines rather than the desire of on-line visitors. Naturally, search engines do satisfy users‘ standards in several instances so focusing on search engine marketing is not always a bad thing unless of course useful advertising instruments are discredited because they aren’t „SEO friendly.“ That is when Macromedia Flash becomes an issue. Sure, it is not always the response for a site (that most definitely must be SEO-friendly) but it is not worth disesteeming all together…..at least not yet.
What exactly is Flash? Can it accommodate itself with search engine marketing?
Flash is a kind of writer applications which allows users to make vector-based animations and to create videos, ads, etc. Using Flash has made many website designs and content a bit well…..Web-hyper, but nonetheless Flash has authoritative practical worth. Nevertheless, Flash is–at this point–unable to be read by search engines, so what is the alternative for a joyful reconciliation with search engine marketing procedures? First, let us talk about the general advantages of Flash.
Some Great Benefits of Flash
Based on jehochman.com1, Flash is valuable because:
„It helps the designer to place more content in a limited space without wrecking page layout.“
„[It] is a great solution to present a slide show or film describing complicated merchandise.“
„Artwork and amusement websites have a real requirement for multimedia, and Flash is the best alternative.“
And according to webdevelopersnotes.com2, Flash is additionally:
„…catchy esp. In case the animation and action is used nicely.“
„SIGNIFICANT, in case your web site caters to those who are either prepared to await the intro to load or are on high bandwidth connections, you need to make use of a Flash intro particularly if it can describe your business goals better when compared to a static page.“
„You can construct fine interactive menus in the Flash intro. If created nicely, these menu systems can function nearly as good navigation guides for human visitors.“
Therefore, if search engine marketing professionals are directing your company away from Flash because search engines are not able to read Flash content, but you’d still want to benefit from the advantages that Flash can supply, let your search engine marketing suppliers understand you need a search engine marketing/Flash compromise.
The Search Engine Marketing/Flash Compromise
Firstly, your search engine marketing professionals should tell you that Google (and perhaps other search engines can index most of the pages that use Flash. Google’s indexing procedure does not work 100% every time yet so to be sure that Google „sees“ your site, use Lynx (the text browser) to see your web site. If you capable to look at your site components with Lynx you’re place! Otherwise, you need to create HTML versions of the Flash pages which you have already created. Of course you need to also create robots.txt files in order that search engines will not view your site as the naughty black hat kind of site that likes to create duplicate content.
Jonathan Hockman additionally advocates the following „compromise“ guidance in his post How to SEO Flash3:
„My recommendation would be to give code Flash pages with main HTML content, as well as a system of mechanically testing for Flash support before trying to fit the picture. The main HTML content can be search optimized as if the Flash was not there, while the Flash provides an enhanced user experience for those visitors who have the required Flash player.“
A Decision for Search Engine Marketing and Flash
It is fascinating to notice that while search engine marketing and Flash frequently appear to be labeled as incompatible, they can in fact be used to serve the audience that company professionals consistently intended to promote to in the first place—-their target audience.
Carlos Novita
Director at St. Paul SEO Expert
info@www.jeremydelgado.com
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