prudsys AG has succeeded in impressing a number of well-known mail order companies in the Italian e-commerce market with its prudsys RDE, winning them over as customers. Companies like Unieuro, monclick, Ausilium, multiplayer, S.G.M. Marco Polo Shop, Bottega Verde and ePrice now use the recommendation solution from the realtime analytics specialist, prudsys. An on-site Italian team provides competent advice on the individual prudsys RDE modules and is there to support companies as they implement the system.
According to the Italian organisation Netcomm, the Italian e-commerce market is showing a clear upwards trend as compared to the retail trade, in particular in the areas of private sales and club shopping. This can be attributed in part to noticeably lower prices in the Italian mail order business compared to retail prices. Also, the enormous range of goods available online increasingly motivates Italian customers to shop there. Not only do personalised offers, i.e. recommending products that closely correspond to the interests of online shoppers, provide mail order businesses with an opportunity to quickly guide customers to the product they may be interested in, they also improve the company’s own customer service, helping to set them clearly apart from the competition.
Following the success of prudsys AG in establishing itself in the German-speaking market as a personalisation and recommendation specialist, the company also won over Italian businesses such as Unieuro, monclick, Ausilium, multiplayer, S.G.M. Marco Polo Shop, Bottega Verde and ePrice with its personalisation solution.
Under the prudsys Realtime Decisioning Engine (prudsys RDE for short) brand six independent modules adapted to the needs of large clients implement innovative real time business scenarios for analyses, prognoses and intelligent recommendation in business. The prudsys RDE is Germany’s most commonly used real time personalisation system and is the technology leader in the field of real time analysis. Its modular setup enables personalisation and real time analysis across all customer interaction channels.
Personalisation for more turnover
Italian customers are currently focussing mainly on personalising their offers in the online shop and have thus integrated the prudsys RDE | Recommendations module into their shop environment straight away. At different areas of the online shop this prudsys RDE module offers personalised product and purchase recommendations that closely correspond to the interests of the visitors. These recommendations are based on the browsing and click patterns of visitors and customers in the shop as well as on shopping basket history.
The result of these personalised recommendations:
– high acceptance of recommended products
– visitors stay in the shop longer and
– turnover increase due to more purchases
The module can also be customised to the different requirements of individual mail order businesses. For example, for multiplayer, a mail order business for video games, the prudsys RDE | Recommendations module generates product recommendations based on the game console used by the customer.
More than just recommendations
But product recommendations in the shop are not the only favourites of Italian mail order businesses. monclick, for example, plans to expand product recommendations to electronic newsletters. This way, another module of the prudsys RDE – the prudsys RDE | Newsletter module – can automatically generate customised content in the form of product and content recommendations for each individual newsletter recipient. These recommendations are also based on the browsing and click patterns of recipients in the online shop as well as on shopping basket history, albeit enhanced by additional information on click patterns in the electronic newsletter. These personalised newsletters lead to higher click and open rates as well as to increased turnover.
On-site contact
For more information, advice and support when implementing the prudsys RDE, there is an on-site Italian team to provide support for customers and interested companies.
prudsys AG
Contact: Marco Albonetti
Via Pietrasanta 12/5b
20141 Milan
Italy
Tel: +39 (0) 2 45075241
Fax +39 (0) 2 47951824
albonetti@prudsys.it
prudsys AG as one of the technology leader for intelligent data analytics concentrates among classic Data Mining on the development and integration of high-quality real-time analytics solutions.
The prudsys Realtime Decisioning Engine (prudsys RDE) is a leading service-oriented solution for real-time analytics, forecasts and intelligent recommendations. The modular structure enables to build a multi-channel global solution which matches the specific requirements. With IREUS the prudsys AG especially offers for small and medium online shops selected features of the prudsys RDE as a software as a services.
The prudsys products are used world-wide. In Germany alone, approximately 50% of the top twenty mail order businesses such as OTTO, Heine, Conrad Electronic, bonprix and Baur and countless other Top 100 mail-order specialists (Source: Versandhausberater – Mail-Order Adviser) such as 3 Pagen/3 Suisse, buch.de and Mexx rely on prudsys solutions.
prudsys AG is the holder of numerous German and international patents. Furthermore, prudsys AG is the organiser of the world’s biggest data mining competition, the DATA MINING CUP.
Kontakt:
prudsys AG
Denise Seifert
Zwickauer Strasse 16
09112 Chemnitz
+49 371 27093-0
seifert@prudsys.com
http://www.prudsys.com
Pressekontakt:
wortgold | Agentur für nachhaltige Kommunikation
Frau Sandra Koegel
Stelzendorfer Gutsweg 8
09116 Chemnitz
0157 77711580
service@wortgold.com
http://www.wortgold.com