Paderborn (Germany), 4 July 2012: Nine out of ten CSPs see real-time business processes as key to maximising revenue, according to a research paper by UK-based analyst house Telesperience and real-time charging and billing experts, Orga Systems. The revenue maximisation paper also uncovered research that only 8% of CSPs felt they had the necessary tools to deliver a 360° real-time view of their customers to generate better cash flows. The research, sponsored by Orga Systems, establishes seven key steps to help CSPs boost revenue across their organisations.
How to maintain revenue growth
Teresa Cottam, Chief Analyst at Telesperience, looked at current bottle-necks and strategies for how CSPs deal with revenue maximisation. She found that many organisations didn’t have the capability to deliver customer-centric experiences because they lacked seamless and fully-automated real-time processes and technology – critical steps in revenue maximisation. When questioned, many CSPs in the survey believed they were on the cusp of new ways of delivering business models through real-time internal and customer-facing business processes. CSPs admitted that they knew their organisations needed to combine historic data with real-time data of what the customer is doing and experiencing. And it was important that this data was accessible to all who need it internally, optimised for their particular needs and shared across departments. In this way, they can overcome organisational silos and increase operational effectiveness.
The Telesperience research paper also found:
- 74% of CSPs said they were planning to provide user configurable controls – a “new frontier” for enhanced customer interaction, according to the survey
- 72% of CSPs said it was hard or impossible for marketing departments to gain access to the information they need to maximise revenues
- 56% of CSPs still had relatively low levels of automation in their business and operational processes, meaning there is more potential for human errors.
“There is a palpable change in the mobile market. CSPs have stopped focusing solely on the bottom line and are now seeking to increase their top line revenues. This, in turn, means they are moving from just managing and assuring revenues to striving to maximise them. While there is enormous new revenue potential for CSPs that can put together a “killer” strategy, the challenge is to ensure that operational processes and systems support these plans. This paper outlines seven key ideas to help CSPs develop and action just such a “killer” strategy that will enable them to identify and maximise the many opportunities that are out there.” Teresa Cottam, Chief Analyst, Telesperience
Benefitting from advanced real-time billing
Orga Systems’ platform generates new revenue opportunities from the growing M2M market in automotive, energy, healthcare, retail, etc. This revenue stream is ultimately vital for CSPs to latch on to, especially after seeing market share and revenues diluted by other players. The solutions combine the benefits of advanced real-time billing with catalogue-driven end-to-end lifecycle business process and systems management, delivering all the capabilities needed to support the end-to-end process from customer ordering to order execution and billing.
***
To discover more of the findings from this study for yourself, download a free copy of the
research today: http://www.orga-systems.com/en/Telesperience-Trend-Report