Online marketplace modern and comfortable after major overhaul
Cologne, May 21, 2015 – Eco- and Upcycling-Market (www.upcycling-markt.de) presents itself more clearly and considerably rejuvenated after a major overhaul. The online marketplace for sustainable and upcycling products now operates under „Greenpicks – Eco & Upcycling Market“ (www.greenpicks.de). The previous curated one-product shop Greenpicks remains as „Pick of the Week“ inside the new website.
The new website is characterized by a fresh design, simple workflows, high usability and clear pages with high information density. For all offered products can be seen, how they meet the required sustainability criteria. Many filtering options make it easier to browse on topics, shop and brand pages as well as in the categories. Thanks to responsive design it is also possible to browse conveniently on the website via tablet and smartphone.
„We want people to like to surf on our website. And above all, that they find quickly the information they are looking for. With the relaunch and rebranding, we want to be even more attractive for the various user groups.“ says Annette Husmann, owner of Greenpicks.
2012 the marketplace operator had set out to offer a platform for upcycling and to promote sustainable consumption. Husmann still sees great potential in the field of strategic and conscious consumption. More and more consumers want to know something about the background and therefore rely on sustainable products, so her perception.
Providers of sustainable products can present their articles on the specialized online marketplace clearly in their own shop. The advantage: The shops represented come directly to the right target group and do not disappear with their offer in the masses.
The principle of sustainable management is also reflected in the business philosophy of Greenpicks. „We operate our marketplace on our own, would like to remain independent and grow organically.“ says Husmann.
About Greenpicks – Eco & Upcycling Market
Greenpicks – Eco & Upcycling Market is an international oriented, bilingual online marketplace for upcycling products, green, ecological and sustainable goods. Upcycling, design and sustainability are bundled on one platform. The online marketplace was founded in 2012 under the name of „Eco- and Upcycling Market“, with the aim to encourage ecological, ethical and socially responsible consumption. Consumers can choose from a wide range of products – both in German and English. Each single provider has its own online shop on the platform. For more information: www.greenpicks.de