Henrik von Scheel
ethority (www.ethority.net), the leading provider for Social Media intelligence, listening platforms and Social Commerce solutions announced that Henrik von Scheel has been selected to join the ethority board of directors.
Hamburg, December 2011: „Henrik“s extensive experience in e-commerce and social commerce combined with his impressive performance in sales strategy and execution makes him an ideal advisor for ethority,“ said Sten Franke, CEO at ethority. „We are excited about his contribution and guidance as we expand our operations and support our clients in enabling their E-commerce business to increase the ROI.“ The experienced venture capitalist and business expert will assist the social web pioneers of ethority to enter new markets in Asia and the US.
With more than 15 years of experience, Henrik von Scheel has led the reorganization of strategies, processes and technologies of various Fortune 500 companies. Henrik is recognized for his professional leadership in e-commerce and social commerce, as trend spotter, author, event speaker and investor.
„Success in the e-commerce environment is based on efficiency of monitoring, analysis and how you respond to your customers“ needs. Wherever and whenever they talk about your business or brand – you should be able to react. With their specialized intelligence technology, ethority is in a position to do that. A rising star – made in Germany. „I“m excited to be part of the ethority team and to help accelerate its growth“, said von Scheel.
In addition to his new position as Strategic Advisor at ethority, von Scheel is an Advisory Board Member EMEA at Google as well as Managing Partner and Senior Vice President for Venture Capital at 3i Group plc. Prior to this he was a board member at IBM Venture Capital Group and responsible for the development of strategic partnerships and potential markets. Furthermore, Henrik von Scheel works as an author and visiting lecturer at the Copenhagen Business School.
About ethority:
ethority – Social Media Intelligence is one of the leading providers of monitoring, market research and strategy in the Social Web. For more than a decade, the experts for Social Media Intelligence have been successfully advising agencies, global players, brand manufacturers, online brands and medium-sized companies from different consumer and business domains. ethority compiles comprehensive market studies, develops expert Social Media Strategies and offers tailor-made monitoring solutions for companies and agencies in more than 70 languages. The gridmaster technology has been designed specifically to offer one of the most efficient tools for Social Media Monitoring. Apart from individual results and standard KPIs such as buzz, sentiment, platforms and topic cluster, it also acquires reach, campaign ROIs, competitor benchmarks, demographic and geographic data. The company employs over 50 staff members in Hamburg, Munich and Atlanta. A comprehensive overview of all relevant German Social Media Channels is provided in the Social Media Prisma.
Contact:
Myrjam Ansorge
E-Mail: m.ansorge@cocodibu.de
Phone: +49 89 461334614
Twitter: @ethority
Facebook: www.facebook.com/ethority
ethority – Social Media Intelligence is one of the leading providers of monitoring, market research and strategy in the Social Web. For more than a decade, the experts for Social Media Intelligence have been successfully advising agencies, global players, brand manufacturers, online brands and medium-sized companies from different consumer and business domains. ethority compiles comprehensive market studies, develops expert Social Media Strategies and offers tailor-made monitoring solutions for companies and agencies in more than 70 languages. The gridmaster technology has been designed specifically to offer one of the most efficient tools for Social Media Monitoring. Apart from individual results and standard KPIs such as buzz, sentiment, platforms and topic cluster, it also acquires reach, campaign ROIs, competitor benchmarks, demographic and geographic data. The company employs over 50 staff members in Hamburg, Munich and Atlanta. A comprehensive overview of all relevant German Social Media Channels is provided in the Social Media Prisma.
Kontakt:
ethority GmbH & Co. KG
Claas Hansen
Büschstraße 7
20354 Hamburg
040300699824
http://www.ethority.de
claas.hansen@ethority.de
Pressekontakt:
cocodibu GmbH
Myrjam Ansorge
Ainmillerstr. 35
80801 München
m.ansorge@cocodibu.de
+49 89 461334614
http://www.cocodibu.de