Press release writing in nothing new in the domain of search engine optimization and has been one of the favored arrows in the archery of SEO consultants. However like most other areas of SEO, the press release writing has also undergone consistent evolution over the past few years and almost every SEO company has now taken shelter of the latest changed concept regarding it.
Algorithm Changes Effects
Search engines and especially the top one among them; Google; has been consistently changing their search algorithms. Like articles and blogs, the features of press releases have also undergone substantial changes. In result the SEO services have started paying more attention to natural writing, quality content, and use of social networking sites.
Press Releases Meant for Readers
Thus unlike the past the press release writing is aimed at readers instead of the search engine robots. SEO companies today neither structure the contents for the search engines anymore nor indulge in keyword stuffing to achieve exact keyword density. Instead they now provide results based SEO service. To ensure this it is necessary that the releases aim at the readers instead of machines.
Change in Link Building Concepts
In addition; SEO agencies have also brought up substantial changes in their link building services. Today the emphasis is no more on exact matches and anchor text based link building. Moreover their use may result in risk not only for the SEO firm concerned but also for the client site that could be blacklisted for using the method that was very useful in the past but is now considered unfair practice by Google and other search engines. Instead; performance based SEO company depends on great contents aimed at target audience that will automatically enhance traffic and also bring up independent links with no strings attached.
Aiming At Target Audience
There is nothing in the domain of SEO that is all comprehensive and every SEO consultant now creates the press releases that are aimed at the target audience. Thus instead of combining too many themes into the content, the press release writing centers around the core theme relevant to the target audience.
And don’t forget to start the press release with a title and a couple of sentences that will immediately attract the attention of the target reader who then would like to read more of it. That is also the most common methods applied by quality SEO agency to ensure search engine optimization for its clients.