BERLIN, DE – 5 August 2019 . Catapult, the digital flexible booking platform for hospitality and retail in London, officially celebrated its launch in Berlin.
The well-attended event took place in the STATE Studio and the guest list included industry leaders from the hospitality industry and retailers such as Crowne Plaza, Sheraton, Zara, Allianz, Swissôtel Berlin, Vapiano, Motel One, METRO AG and many more.
Catapult’s digital recruitment platform combines behavioral science and artificial intelligence to bring together companies with the right people. The platform gives employers access to a flexible, skilled pool of employees, which allows them to adjust their daily staffing needs within a few mouse clicks and, on the other hand, help employees decide when and where they want to work.
A unique opportunity
Germany is the second developed market for the startup from London, which has already grown a lot in its home market and is now active in more than 100 cities. In Germany, the team has accepted the challenge of raising the regulated labor market to an internationally competitive level through the use of modern technologies, such as the digital signing of employment contracts. In addition, the long-term low of unemployment makes it particularly difficult for companies in the hotel, catering and retail sectors to obtain free manpower in the market.
In addition, Catapult provides additional solutions to address the challenges of rigid workforce models for employers, such as lack of flexibility, lost sales through under-staff understaffing, high turnover, and lengthy recruiting processes.
Catapult’s COO and Managing Director for Germany, Jette Schaffran, says:
“ Germany has a lot of catching up to do when it comes to developing innovative solutions to challenges in the human resources sector. We look forward to offering Catapult, a simple, digital system that automates manual processes to date, provides greater flexibility in the hospitality and retail industries, and gives employees more control over their work lives . „