Sven Kruse, physio punk of German top sports, sets new standards in quality and sustainability with his own massage product series
With the products developed together with CosiMed, the man who has successfully treated more Olympic champions than any other person wants to give his colleagues in the therapy scene a helping hand.
„We spent three years tinkering with the products. Ideas created. Ideas discarded again,“ reports physio punk Sven Kruse, who has been working for Germany’s top athletes for more than 25 years. „The result that has now emerged covers all areas of application for my colleagues as well as colleagues and will let them make a quantum leap in terms of material.“ We are talking about CosiMed x KRUSE, the range of products that the sports therapist, who is known beyond the borders, will soon be launching together with CosiMed, a major full-service provider for physical therapy, healthcare and for the wellness, fitness, sports and hygiene sectors. The range includes various oils, creams, waxes and gels with different consistencies, as they are indispensable for professional massages – from balanced to highest grip. In addition, the product series appears untypically for the industry in black packaging. Both Kruse and cosiMed also attach great importance to the well-known „Made in Germany“ quality seal. In order to meet the ambitious quality standards and to be able to guarantee products with top quality, all products from the cosiMed x KRUSE series are manufactured in Germany. And sustainably, too: the 250 ml bottles in the series are made of 100 percent recycled PET.
Kruse had already planned to present its range of materials to experts and the public on May 13 and 14 at the Federal Physiotherapy Congress 2022 in Bad Soden am Taunus. But curiosity about the new therapy innovation was even greater than Kruse & Co. would have liked. The night before the planned presentation, all the prototypes were stolen by „sports-minded“ thieves. Astonishment, wiping his mouth, planning a new presentation date – that was the dry reaction of the physio-punk, whose motto is „If you want to get ahead of others, you have to break with traditional norms,“ when the theft was discovered the next morning.
Kruse’s reputation precedes him. The physiotherapist shrugs off the fact that some people reverently call him a miracle worker. Not only athletes, but also celebrities and politicians appreciate his meticulous approach. He trained sports physiotherapists for the German Olympic Sports Confederation (DOSB). In the „Club of the Best“ he looks after Germany’s top athletes once a year. For years, he headed the medical department of the Iserlohn Roosters ice hockey club. In addition, he holds lectures on his hobbyhorse fascia and gives the interested public insights into its structure, function and treatment. Like most recently on May 21 as part of the DAK lecture series „Pea Soup & Health“ in Hemer. Although the pea soup had to be cancelled at short notice due to a shortage of raw materials, which also affected the legume, his lecture was a complete success.
And Sven Kruse now expects such success for his colleagues in sports physiotherapy. With the help of his professional massage product line CosiMed x KRUSE, all physiotherapy practices now have the opportunity to build even better customer loyalty through the use of the best quality products and to give their patients a piece of the glamour and expertise of what is probably Germany’s best-known sports physiotherapist.