The Range Rover Evoque, which won the coveted World Design Car of the Year with is premium new look and feel, will be amongst the ‘Models’ on display at the HSBC Colombo Fashion Week Resort Wear edition, being held for the second year, this time at Galle on October 5 and 6.
As was the case last year, Land Rover once again comes forward to partner one of the most anticipated events not just in Sri Lanka, but in the region!
“The Range Rover Evoque is the fashion icon of the Brand and it is the most awarded vehicle to date. SML Frontier Automotive are excited at the opportunity of showcasing the Evoque, which, with it’s sleek lines and ‘Designer’ appearance, is indeed a suitable partner for the Fashion Week,” said CEO SML Frontier Automotive, Sheran Fernando.
“Colombo Fashion Week has always maintained that its sole purpose is to uplift Sri Lanka’s fashion design industry and to be the platform for brands that are synonymous with Fashion. Hence Land Rover is an obvious partner”, said President HSBC Colombo Fashion Week, Ajai Vir Singh.
“The Land Rover brand is the epitome of luxury, design and craftsmanship and is a perfect partner to the Colombo Fashion Week, an event which is targeted at an elite group who understand and appreciate these values”, said Fernando.
HSBC CFW in its 10th year launched its second annual show last year (2012), which focused on a collection of resort wear outfits. The seasonal annual show, held in Negombo at Jetwing Lagoon, was well received by the fashion public in both Sri Lanka and the region.
CFW’s vision behind the Resort Wear Show is to create a hub in Sri Lanka for fashion collections focused on resort which includes holiday wear, cruise wear and swimwear. According to Ajir Vir Singh, a unique opportunity for Sri Lanka to become that hub which attracts fashion designers and buyers who want to interact in resort fashion and create commerce could be observed. Sri Lanka a resort destination and surrounded by resorts, from Maldives to Indonesia makes it the ideal hub for promoting resort wear. Singh is of the view that there is room for growth in the resort wear sector and the aim is to lead in the region in this sector.
This year the event will see 14 shows, seven on each day. Day ones shows will be held at the iconic Galle Fort and the day twos show will be at the timeless Jetwing Lighthouse Hotel, where there will be three international designers and 11 Sri Lankan designers showcasing their resort wear collection.
“Jetwing is a proud partner of the HSBC Colombo Fashion Week, with Jetwing Lighthouse being the official venue for this year’s Resortwear Show. Both the rich history of Galle and Bawa’s architectural genius complement this prestigious event, and we look forward to the display of talented designers from both Sri Lanka and overseas. We believe the CFW brand fits in very well with our reputation for creative and traditional excellence, and wish Ajai and his team all the best success.”, said Ishanth Gunewardene, Head of Sales & Marketing, Jetwing Hotels
On the retail front, ODEL will be coming on board as the official Retail Advisor for all designers participating at HSBC Colombo Fashion Week with a focus on three key areas. ODEL will provide expertise on Visual Merchandising, Otara Gunewardena sharing her experience and insights on the business of fashion and designers provided the opportunity to retail their collections at ODEL. HSBC Colombo Fashion Week has identified the need for designers to have commercial guidance and this partnership aims to close that gap.
Key partners of HSBC Colombo Fashion Week Resort Wear are, title sponsor HSBC, Land Rover, Jetwing Lighthouse the destination partner, ODEL, Colombo Jewellery Stores, Tag Heuer, Hameedia, Spa Ceylon, Rayban, Dialog TV, The Wijeya Group, Ramani Fernando Salons, British Council, Leo Burnett and Hellmann Logistics
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